Advanced Sponsorships & Sports Marketing: my FC Barcelona diploma

FC Barcelona clearly goes far beyond just the football pitch. Off the pitch too, they rank among the absolute best in the world. Over the past few months I successfully completed the Advanced Sponsorships & Sports Marketing programme at the Barça Innovation Hub, with an average grade of 8 out of 10.

During this programme I focused on:

• Using data to increase the value of sponsorships
• Building strong and sustainable partnerships
• Creating real connection between brands and fans through passion and experience

What I found especially interesting is how an international top-tier sports organisation like FC Barcelona seamlessly connects commerce, fan experience and football. It became clear to me why they are truly "more than a club."

Alongside this programme I worked at Kikstart Capital, where together with Kik Pierie I regularly talked with clubs and players about the story behind the football world, off the pitch. I also study Sports Economics at Fontys Hogeschool.

Over the past few months I've also been actively talking with commercial professionals at Dutch football clubs. Those conversations have helped me further develop my own vision on sports business. It's great to see how many people are open to sharing knowledge and experiences.

This is just the beginning. I keep developing within the commercial sports world and am always open to new insights, conversations and connections.